![Hypotheses, Uncertainty, Value, Options, Feedback, Flow.](http://mba30.com/cdn/shop/files/Business_Agility_Activities_633b11be-9f4e-4ab3-b91b-8222bcfde6b7.png?v=1653928735&width=1500)
What is Business Agility?
Business Agility is a Hypothesis-Driven Business Management approach providing the business with high adaptability to constantly shifting market conditions, customer preferences, and business constraints. This is achieved through a set of concurrent and continuous activities across the organization.
- Test investment HYPOTHESES
- Reveal and promulgate UNCERTAINTY
- Reassess and accelerate VALUE
- Preserve and manage OPTIONS
- Provoke actionable FEEDBACK
- Generate directional FLOW